The Ohio Association of Convention & Visitor Bureaus (OACVB) held its first post-COVID Annual Educational Conference January 25-26 in Columbus as well as their January Board meeting. Keynote speaker for the Conference Jack Johnson, Chief Advocacy Officer of Destinations International, presented on Destination Promotion: An Essential and Necessary Part of a Community. OACVB Executive Director Andy Herf presented on Lodging Tax: Best Practices for Protecting it.
The Annual STAR Awards Luncheon was also held during the conference. At the luncheon, STAR Awards were presented for destination marketing and tourism development efforts in nine different categories.
The OACVB STAR Awards (“State Tourism Achievement Recognition”) honor outstanding efforts by Ohio Convention and Visitor Bureaus in their work to market and promote their area destinations and to generate overall awareness of the tourism industry. Recipients were honored for their innovation, creativity, effectiveness and impact in travel and tourism marketing and advertising.
Clermont County took home three STAR Awards and one Runner- Up Award in the following categories:
- Commercial- Land of Grant Bicentennial Video- STAR Award
- Marketing Campaign- Ulysses S. Grant Bicentennial Campaign- STAR Award
- Brochure/ Flyer/ Rack Card Budget- Land of Grant Brochure- STAR Award
- Print Advertising- Land of Grant Advertisement- Runner- Up Award
“We are honored to win 3 OACVB STAR Awards and 1 Runner-Up Award for our 2022 tourism marketing efforts,” said Jeff Blom, President of the Clermont County Convention and Visitors Bureau. “The Ulysses S. Grant Bicentennial celebration was an important one for Clermont County. Sarah Gleason, our Marketing Manager, and I had a lot of help from our history partners in the development of our marketing this past year. It was fun to collaborate and share with visitors our new Land of Grant Trail,” he added.
